While the description hints at a more milk and cereal type of juice, it's surprisingly unremarkable. It might have a hint of cereal, in that it has a slight fruity palette to it. But it doesn't emulate the milk flavor, or smoothness, which the makers aim for. So I was kind of expecting something more when trying it out. And I have to say that the new label design isn't as fun or whimsy as the one pictured in the listing - Instead it's kind of generic, like it's flavor.